OpenPanel is an analytics platform for understanding website and product activity. It combines traffic reporting with event-based analysis, helping builders see both how users arrive and how they move through an application.
Understand product behavior
Track meaningful events and explore usage patterns when you need to know whether people are reaching the value of a feature.
Connect acquisition with outcomes
Compare sources and journeys to investigate which visitors become engaged users. This is useful when a SaaS needs more detail than a basic page-view counter.