Semrush is a research and marketing platform for analyzing search visibility, keywords, competitors, and website performance. It brings several SEO research tasks together so you can investigate opportunities and diagnose why a site is difficult to discover.
Find search opportunities
Research keywords and competing pages to understand what users search for and which topics might fit your product or content strategy.
Investigate visibility problems
Use site audits and search tracking to identify technical issues and monitor changes. Competitor research can also suggest content gaps worth examining.