Umami is a privacy-focused analytics application for understanding website activity. It provides traffic, source, and event reporting, giving teams a clearer view of how visitors reach a site and what they do there.
Understand acquisition and content performance
Explore visitors, sources, and pages when evaluating whether a launch or content effort is bringing relevant attention to your product.
Measure actions beyond page views
Track events around important interactions so you can connect incoming traffic with outcomes such as a signup or a click to a paid offer.
