YouTube is a video publishing and discovery platform. It helps people find demonstrations, tutorials, and explanations, giving product creators a way to show what a tool does rather than describe every result in text.
Show the product in action
Publish demonstrations that make a workflow or outcome visible when prospective users need to see how the product addresses their problem.
Create useful discovery content
Share tutorials and explanations around the tasks your audience searches for. This can connect an educational video with a relevant product offer.