Google Keyword Planner is a keyword research tool within Google Ads. It provides keyword ideas, search-volume estimates, and advertising forecasts, helping you understand how people search for the problem your product addresses.
Turn an idea into search terms
Explore related keywords and volume estimates to find the words potential users use, including variations you might not have considered.
Plan search advertising
Review forecasts and competition signals when considering a paid acquisition experiment. Compare keyword groups before choosing which customer intentions to target.
