Upwork is a marketplace connecting businesses with freelance professionals. Job listings and service offerings show the work customers are willing to commission, making it useful both for hiring help and investigating problems that businesses pay to solve.
Observe paid customer problems
Study relevant jobs to understand requested outcomes and recurring manual work. These descriptions can inform research into a focused SaaS problem.
Find help for a product task
Explore professionals for development, design, writing, or other project work when you need expertise beyond what you can deliver yourself.
